'LA3: Know About Research Methods
Primary Research:
Primary Research is defined as a methodology used by researchers to collect data collected from previously done research. Technically, they "own" the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Examples:
1. Interviews (telephone or face-to-face)
2. Surveys (online or mail)
3. Questionnaires (online or mail)
4. Visits to competitors' locations.
Secondary Research:
Secondary Research involves the summary, collation and or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis.
Examples:
Examples of secondary research information include reports and studies by government agencies, trade associations or other businesses within your industry. Secondary research uses outside information assembled by government agencies, industry and trade associations, labour unions, media sources, chambers of commerce, and so on.
Qualitative:
Qualitative simply means quality or something that is extremely good or information of something good.
Examples:
Qualitative research gathers information that is not in numerical.
Quantitative:
relating to, measuring, or measured by the quantity of something rater than quality.
Examples:
Quantitative research gathers data in numerical form which can be put into categories or measured in units of measurement.
Primary Research is defined as a methodology used by researchers to collect data collected from previously done research. Technically, they "own" the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Examples:
1. Interviews (telephone or face-to-face)
2. Surveys (online or mail)
3. Questionnaires (online or mail)
4. Visits to competitors' locations.
Secondary Research:
Secondary Research involves the summary, collation and or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis.
Examples:
Examples of secondary research information include reports and studies by government agencies, trade associations or other businesses within your industry. Secondary research uses outside information assembled by government agencies, industry and trade associations, labour unions, media sources, chambers of commerce, and so on.
Qualitative:
Qualitative simply means quality or something that is extremely good or information of something good.
Examples:
Qualitative research gathers information that is not in numerical.
Quantitative:
relating to, measuring, or measured by the quantity of something rater than quality.
Examples:
Quantitative research gathers data in numerical form which can be put into categories or measured in units of measurement.
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